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Increase Your Traffic With Great Content

Increase Your Traffic With Great Content

When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I’d share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again.

Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Things such as author rank are going to have a big effect on organic search results. Put a plan in place to not only create content to publish online, but also to be able to maximize the value of the content so that it is properly distributed across social channels and has a chance to go viral.

Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.

Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not considered useful. It is much better to put creativity to work. Content generated articles will be shunned by Google and other search engines and visitors will be disappointed with the content they find, which means they’ll leave your site. Good content will increase your visitors and that will increase your traffic flow.

Never make the mistake of copying and pasting from another site. The search engines are too smart and will know that’s what you did. You will be penalized for it and that is going to result in a decrease in traffic.

Your content is key – What an easy way to increase your free traffic.

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

How To Be Found On Local Web Searches & Drive Local Customers to Your Website

How To Be Found On Local Web Searches & Drive Local Customers to Your Website

Have you ever searched for a local business or shop online? You are not alone, there are plenty of others out there looking closer to home for what they want. Appearing for these queries requires local search, and it’s vitally important to the success of your business.

Location, Location, Location

It doesn’t matter where you’re based, you need to be found in the search engines if people are searching for products and services in your area. Even though the global village is getting bigger, people still want to source their goods and services locally.
Local businesses live on local custom.

Being Found by on Local Google Searches
For most local searches, Google now shows map listings with (usually) seven businesses listed. Obviously, placement in this list is highly coveted and the strategies that we use to rank businesses well in local results are the subject of this article.

Take Ownership of Your Google+ Local Page
Many local businesses already have a Google+ Local (what used to be called Google Places) page, but often these have been automatically generated by Google and are not managed by the business itself.

There are a number of advantages to claiming your Google+ Local listing, including being able to link it to your website, add pictures and videos, update contact information and write a nice detailed description mentioning the products and services you offer.

If your unclaimed listing is already showing up in Google search results, click on the listing and you will notice a “Manage this page’ button towards the bottom. This will take you through the verification process, which usually involves requesting a postcard with PIN number or an automated phone call to your business phone line to make sure that you are the authorised business owner.

If your listing isn’t showing up, or you’re not sure if Google has an automatically-generated listing for your business, you can try creating a new listing. If Google finds duplicate details in their system, they’ll ask if you’d like to manage the existing page rather than creating a new page.

When you’re managing your Google+ Local page it’s best to include as much information as possible because Google tends to favour fully completed listings. So be sure to add pictures, videos, opening times, contact information and anything else you can possibly cram into that page to give Google exactly what it wants.

Establish a Process for Obtaining Reviews from Customers
It should be the goal of every local business to try and get as many reviews from their customers as possible. Getting your customers to leave reviews on your Google+ page is a great way to boost your local visibility and attract more clicks to your site.
The main obstacle for most local businesses is actually creating a system for collecting the reviews. Early on they might ask a select few customers for a review on their page, then every so often they’ll do another spurt of requests, but in most cases they don’t have a fixed repeatable system in place, seriously limiting the number of reviews that they collect.

Creating a system doesn’t have to be hard work to either build or implement. In fact, with a little creativity, it can even run automatically. For example, if you have followed our advice you will already be collecting customer information for your database, so as part of your email marketing sequence of your early automated emails can be a simple request to leave a review along with a link to your Google+ page, Tripadvisor page, Trustpilot or any other review site that you are targeting.

If you’ve dealt with a customer who is particularly happy with your service, or you have gone out of your way to help a customer and want to make the most of the goodwill that you have generated, why not ask, “If you think we have done a good job for you, would you be willing to leave a short review on our Google+ page (include your link). It really helps us to grow our business and show potential customers what sort of service we offer.”

If you or your team follows up with customers or clients after the sale is made, ask for a review. If you sell or deliver a physical product, drop a “Will you review us?” postcard in with each purchase.

However you decide to ask for your reviews, focus on making it as easy as possible for your customers to leave them. Google+ page URL’s are long and difficult to type correctly, so you might want to consider making a reviews page on your website which has links to the different review sites you want to direct your customers to.

Create Pages on Your Website to Target Each Location
One of the main challenges for local businesses that target a number of different local areas is including enough quality and relevant content to their websites to target each individual area.

For example, you might offer a wedding planning service to a number of different counties around your local town or city. Your challenge is rank the business in an area outside of where your business is located.

However, because you would be competing against actual local competitors situated in the towns and cities you are targeting, there are some things that you should never do. One of these things is a Google+ Local ranking. Unless a local business has an office (or virtual office) in each town, it is extremely unlikely that the Google+ page will show up on maps far outside it’s area. In this case, organic SEO and Pay Per Click advertising is useful.

To combat this and target organic SEO in this instance, you could set up pages on your website targeted at each local area. These pages will be optimised for the area and include plenty of locally relevant content.

So, for the wedding planning business for example, you could set up a page for each of your different target areas and write a guide to getting married in that particular area. You can use links to different local wedding venues and suppliers and write about the different styles of weddings popular in each area. The result would be a set of highly optimised pages targeting a very wide area, but with focussed locally relevant content.

So if you need to target lots of local areas for your business, work out which sort of targeted content you can create which will be genuinely useful to each of the local audiences.

Putting this content on distinct pages will give them more chance of ranking well in each area, and also builds more affinity with your audience.

We’ll Drive Local Customers To Your Site
We understand how important this is for your customers to find your online and we can direct local customers to your website.

How Local SEO Will Help Your Business

• Get found by local customers online
• Gain more traffic from customers searching for your location
• Increase your conversions
• Raise your local profile
• Enhance your branding
• Get more people contacting you in person (phone/in store)

Optimising your site so you’re found locally will help boost traffic and conversions hugely. It will also increase your footfall and encourage more people to get in touch personally. Get ready to say “hello” to your neighbours.

Local Search Results on Mobiles
Think about the number of people searching on the move. Mobile technology and mobile Internet have been a game changer. More people are searching when they’re out and about, providing you with a great opportunity to attract new custom on the move. It’s true and we can help them to find your business.

By choosing to use our services you’ll get more from your local search campaigns. Not only are we dedicated, highly experienced and knowledgeable, but we take a personal interest in seeing your campaign succeed.

If you succeed, we succeed; and that’s the way we like it.

Whether you have existing SEO campaigns, or are looking for an agency to help with a new strategy, we can help. We develop local campaigns that will complement, not replace your existing SEO work.

So, if you’re fed up with not getting found by your local customers in the search engines contact us today. We look forward to hearing from you.

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

Use Long Tail Keywords to Generate Free Traffic

Use Long Tail Keywords to Generate Free Traffic

Are you wanting to generate free traffic? Great news – you can do this and you can do it ethically, which ensures you will keep Google and other search engines happy. You can increase the traffic you generate using long tail keywords.

What are long tail keywords? A long tail keyword(s) is specific to that which a searcher looks for. For example, if you sell interior paint, your research might lead you to learn that potential customers might also search ‘can you use exterior paint inside.”

This is a very specific phase and if you answer this question on your website you can attract traffic related to that term and then from there you can link to your product that would you recommend. You can see how the long tail keyword phrase expands who your visitor might be and that means increased traffic to your site that you might otherwise miss.

To ensure the best value from your keywords, you should implement them on your site in a manner that makes them clear and easy for your visitor to navigate. Take the time to carry out your research properly not only t find your regular keywords but also to find the best long tail keywords. You may find that you need to turn keywords around on some pages or change one word in the keyword phrase. Search is fluid and to enjoy the best results from your keywords you need to also be fluid.

It’s helpful to write a number of quality articles on keywords that are very specific. Staying focused with long tail keyword terms also have a better conversion rate. There are a number of tools on the market that can help you determine your best long tail keywords. These tools can help you to focus on the most promising organic keyword(s).

Long tail keywords are often overlooked and that means if you aren’t taking advantage of them, you could be missing out on generating an increase in free traffic to your site.

By Andy Alagappan : Call US for a FREE 30 MIN Web Site Marketing and Lead Generation analysis and Video Strategy consulting @ 832-677-4620 .281-570-5804 .

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